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SerpensPulse (NYC)

A real-time culture and media desk for Manhattan – insight-only, with humans always in control of spend.

Pilot · Media & Cities
Discuss a SerpensPulse PilotView NYC demo

App Screenshots

SerpensPulse tactical targeting lens with social listening and geofence data
SerpensPulse system overview modal showing MVP capabilities and Phase 2 roadmap
SerpensPulse anomaly assessment with ad strategy recommendations

Overview

SerpensPulse is a 'Bloomberg-style' console for culture and media. It takes fragmented city signals — events, social spikes, anomalies — and turns them into a live 'pulse strip' of Manhattan so teams can make better decisions about where and how to show up.

The console is explicitly insight-only: it surfaces opportunities, anomalies, and audience concentrations, but leaves buying, messaging, and governance decisions in human hands.

Who It's For

  • Ad ops & media buyers who need to know where specific audiences are gathering tonight, not just in theory.
  • Brand & cultural strategists tracking micro-scenes, emerging movements, and neighborhood shifts across the city.
  • Event, crisis, or city teams who benefit from understanding protests, gridlock, or flash crowds as part of a larger pattern.

Key Features

  • Command console layout with a targeting lens and live ticker on the left, and a vertical Manhattan 'pulse strip' on the right.
  • Social heat tiles representing levels of activity and fit for defined personas (e.g., 'Gen Z Commuters', 'High-Net-Worth Women in Tribeca').
  • Event and anomaly cards showing who is likely there, what's happening, and why it matters.
  • Ad ops export drawer for JSON-style outputs – suggested keywords, geos, and personas for Meta/Google campaigns.
  • Audience value estimations to sanity-check whether a given moment is worth attention or should be observed only.
  • Tiered data ingestion concept (Tier 0–2) spanning real-time signals, structured event feeds, and static demographic context.

Stage & Targets

Stage: Pilot deployment focused on NYC. Miami and Dallas are next.

Target milestones (2025–2026):

  • Run 1–2 pilots with media, brand, or cultural partners in New York City.
  • Refine anomaly detection and persona fit scoring using real feedback.
  • Expand to Miami and Dallas for comparative pilot views.
  • Publish and adhere to clear ethical guidelines for city-level signal use.

Where It Fits in Serpens Inc

PULSE is one of the key 'city desk' tools in the Serpens stack, sitting alongside BoxTruckSprinter and future S³M deployments.

As SerpenSky campuses land in cities, PULSE will help connect what happens on-campus with what happens in the surrounding streets, without collapsing everything into automation.